せせ日和(せせびより)は全国の和菓子情報を集めた、ついつい和菓子が食べたくなってしまうような和菓子メディアです。
和菓子文化研究家のせせなおこが2018年から運営しています。
和菓子屋さんがどんどんなくなっていくのがさみしくてたまらないので、行きたい時に、行ける時にいく、をモットーに将来自分がおばあちゃんになった時の楽しみとして記録しています。
和菓子を食べて、和む時間を持つ人が増えたらいいな、一生懸命頑張ってる職人さんのこと知ってほしいななんて思いつつも、とにかくお店がなくなる前に一度は食べたい！お店の人に会いたい！という好奇心で全国を駆け回ってきました。
その中で出会った人、和菓子が生まれたきっかけ、今この時代まで残ってきた意味、諸外国と和菓子のつながり、そんなことを研究すべく、2023年から和菓子文化研究家として、フィールドワークをしながら、和菓子文化を記録、比較し、これまでの和菓子とこれからの和菓子を研究しています。
Sesebiyori is a media platform dedicated to Japanese wagashi (traditional sweets), gathering information from all over Japan—content that makes you suddenly crave wagashi without even realizing it.
It has been running since 2018.
Seeing traditional wagashi shops gradually disappear has been heartbreaking. With the motto “Go when you can, while you can,” I visit and document these shops as a way of preserving memories—something I hope to look back on and enjoy when I’m an old woman someday.
While I hope more people will experience the calm, comforting moments that come from enjoying wagashi—and come to appreciate the artisans who devote themselves wholeheartedly to their craft—what has truly driven me is simple curiosity: I want to taste these sweets at least once before the shops are gone. I want to meet the people behind them. And so I have traveled across Japan in pursuit of that passion.
Through the people I’ve met, the stories behind how each wagashi was created, the reasons they have endured into the present day, and even their connections to other countries, I became eager to study wagashi more deeply. Since 2023, I have been working as a researcher of wagashi culture, conducting fieldwork to document, compare, and explore both the history of wagashi and its future possibilities.
